Research on newborns has found that there is something that can stabilize a baby’s heart rate, increase oxygen levels, decrease stress, promote weight gain, and strengthen the immune system. It’s not a miracle drug: It’s a hug. Even in adults, research has found that hugs are associated with lower stress and greater happiness.
Many hospitals have hugging programs—but not all. So Huggies started No Baby Unhugged, which helps provide hugging volunteers so babies can have the human touch they need when their parents are unable to provide it.