Our Team

Who are the people behind Happify? Get to know our team of passionate creators and innovators.

Tomer Ben-Kiki

Co-Founder and CEO

My favorite hobby:

“Scuba-Diving. I've made over 150 dives around the world. The most magical one was Angelita Cenote in Mexico, with my wife.”

Tomer is an experienced entrepreneur who has held the top leadership position at several companies, successfully steering them from inception through rapid growth. Previously, Tomer was the Co-Founder and CEO of Oberon Media, a leading casual gaming company providing for some of the world’s biggest brands, including Microsoft, Yahoo and Sprint. Prior to Oberon, Tomer was the Co-Founder and President of RichFx, an e-commerce startup that provided visual merchandising technologies to top retailers. He graduated cum laude from Tel Aviv University with a B.Sc. in Computer Science, and served as an IDF officer for seven years.

Ofer Leidner

Co-Founder and President

If I weren't a tech entrepreneur...

“I'd be a DJ. Rarely has anyone heard my talent, but one day, I'll be on a stage somewhere, helping people dance their faces off.”

An experienced entrepreneur and business leader, Ofer co-founded and built several digital media businesses, most recently iPlay/Oberon Media, a leading casual downloadable games company where he held several executive leadership roles. Ofer has also served as Co-Founder and President of Gate42 Technologies, a software startup in the customer relations management space. Earlier in his career, he served as an investment manager at an early stage seed fund and as a management consultant in the strategy practice of Trigger Consulting, a leading firm in Israel. Ofer holds an MBA in Finance and a B.A. in Economics and Information Technologies, both from Tel Aviv University.

Andy Parsons

Co-Founder and CTO

My favorite use of fire:

“I've clocked hundreds of hours as an amateur BBQ pitmaster. My spice rub has 18 ingredients and 2 of them are top secret!”

A self-proclaimed startup junkie, Andy has led technology teams and built groundbreaking software at some of New York's most innovative companies. At Happify, he creates technology that helps people learn, practice, and quantify their happiness skills through simple, elegant, powerful code. He has served as CTO at several companies including (acquired by AOL), Bookish and Digital Railroad. Andy holds a BSEE from Tufts University and a Masters in Jazz from the Manhattan School of Music. He is a frequent speaker and mentor on topics ranging from open-source tools to scaling businesses in the cloud, and has been invited to speak at PyCon, O'Reilly MySQL Conf, SurgeConf, and DEMO.

Rick Held

Chief Revenue Officer

My favorite vacation spot:

“I love everything about Jamaica—the beach, the sun, the culture and reggae music…I even got married there!”

Rick is responsible for leading Happify’s revenue growth strategy, online marketing operations, and business intelligence. Prior to Happify, Rick was the President of Make The Web Better, LLC, a consumer software company that built, marketed and delivered fun, easy-to-use, family-friendly search monetization products. Previously, Rick was the Vice President of Affinity Direct, LLC, the fourth largest federal student loan consolidation company in the US. Rick has a Bachelor’s degree in Consumer Affairs in Business from the University of Wisconsin-Madison.

Tiffany Sun

Head of Content Strategy

What's on my bucket list:

“Seeing the aurora borealis in Iceland. I'm hoping to make it happen next winter!”

Tiffany serves as editor-in-chief of Happify, overseeing content development and strategy across Happify’s platforms and developing ideas for engaging experiences with leading experts in the field of positive psychology. Previously, Tiffany was the managing editor of and oversaw online content and products for O, The Oprah Magazine. She also managed digital extensions to the Martha Stewart Living brand and developed editorial programming as a senior editor at, and has held several editorial roles at Hearst Magazines. Tiffany graduated summa cum laude from the University of Pennsylvania with a B.A. in Psychology.