In this short video, neuroscientist David Eagleman explains why we seek instant gratification, and how we can resist. You have goals for your better self, but short-term rewards keep getting in the way! Our brains are programmed to seek immediate rewards, so we struggle between what we want in the moment and what we can gain in the long term. Eagleman says that it helps to have a plan before temptation strikes. Make a deal with yourself, and even with others, that you will use your will power and avoid indulgence. With Eagleman’s tips, you’ll have a much better chance at achieving those long-term goals.