The Psychological Reason Why We’re All in the Mood to Buy More During the Pandemic
If you’ve found yourself doing more online shopping since the coronavirus pandemic first hit, you’re not alone. But have you ever wondered what’s behind this drive to buy? Research has found that people tend to cope with stress by buying things—purchasing something we want make us feel more in control and brings us comfort. For many people, the coronavirus pandemic has brought up a particular kind of stress—the awareness of our mortality. As we learn in this insightful video, this type of stress may cause some of us to buy items that remind them of their childhood, or are more aligned with the way we think of ourselves. Which might explain why you have a sudden need to buy a musical instrument, taking up painting, or getting into bread-baking.